Businesses in nearly all industries turn to social media networks in hopes of connecting with new clients. If you have been following some of the top-performing business profiles lately, you must have realised that companies aren’t just trying to connect with new audiences. Instead, they are also creating brand awareness by showcasing their offerings using professionally-produced videos.
All social networks are valuable, but YouTube can be your secret brand-building arsenal. Note that you need outstanding corporate video production to ensure that you publish high-quality video content that could attract and keep your Manchester audience engaged. Here are different ways to use YouTube to build your brand.
1. Repurpose your business website content
One way of making YouTube work for your company is to repurpose the current website content into videos. Ensure these videos align with your brand’s unique selling proposition. This aspect of branding helps you define what makes your offerings unique and why your clients should buy from you or invest in your business.
2. Show off your brand’s personality
You probably have heard that content should be about your target audience, not your brand. Though this is true, it doesn’t mean you can never show off your brand’s uniqueness and what you have to offer. Isn’t this why your customers choose your brand over others? Instead of focusing only on the core product, create videos that introduce your audience to your brand’s mantra of adventure, then use these experiences to launch impressive marketing campaigns.
3. Use this opportunity to keep your audience informed
YouTube is fantastic for how-to videos, memorable stories, product explanations or descriptions, product comparisons, industry myth bursting, and other pieces of content. Create videos that address your target audience’s worries, concerns, and questions. This will make them spend more time interacting with your content, and there’s a good chance they will trust your brand more. The more you inform and engage them, the more they will trust your brand.
You have to accept the fact that overly curated content isn’t always the best. Millennials and other demographic groups prefer authentic content. Remember, most YouTube users are experts at sniffing out inauthenticity in different content formats. In this new age, you must understand what resonates with your target audience and present it professionally.
4. Don’t ignore SEO
As with your business website content, optimise the videos, thumbnails, and video descriptions on your YouTube channel. First, get to know your target audience, do keyword research, and use these keywords in metadata, tags, titles, and video descriptions.
Also, make sure your videos align with what your business offers, operations, and marketing strategies. With consistency and effective SEO strategy, YouTube is a platform that could help you create brand awareness and drive conversions. Indeed, your videos can have a significant impact on your overall marketing efforts.
YouTube is the home of creativity. There’s no limit to how much you can achieve if you use it correctly. Remember, you no longer need too much money to leverage the power of YouTube in creating brand awareness and driving business growth.