Niche Marketing

Strategies for Optimizing Your E-commerce Platform

In 2020, e-commerce sales rose by 43 percent or around $244.2 billion, according to the most recent release from the Census Bureau’s Annual Retail Trade Survey (ARTS). This increase is from $571.2 billion in 2019 to $815.4 billion in 2020. The increase was mainly caused by the pandemic, which forced businesses to connect with their target audiences …

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