December 2022

Niche Marketing

Strategies for Optimizing Your E-commerce Platform

In 2020, e-commerce sales rose by 43 percent or around $244.2 billion, according to the most recent release from the Census Bureau’s Annual Retail Trade Survey (ARTS). This increase is from $571.2 billion in 2019 to $815.4 billion in 2020. The increase was mainly caused by the pandemic, which forced businesses to connect with their target audiences …

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What Causes Burnout and How to Prevent it in the Workplace

Employee burnout is a real problem and can have serious negative consequences for businesses. According to experts, burnout is prolonged stress that affects your mental and physical health. It can manifest in the workplace, from a lack of motivation to negative attitudes toward work tasks. What Causes Employee Burnout? Employee burnout is a growing problem …

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5 Ways to Turn Your Small Business Into a Profitable Empire

The digital age has created a level playing field for businesses of all sizes. In fact, according to the US Small Business Administration (SBA), there are 33.2 million small businesses in the entire country. No longer do big companies have a monopoly on success. Today, even the smallest business can make a profit and grow …

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