Month: July 2021

man painting window frame

Business Opportunities at Home: Turning Properties into Rentals

Homeowners have real estate properties that are often sitting around unused. But what if they turned those real estate properties into additional income opportunities? That’s where real estate rentals come in. There are many opportunities in real estate that you may not have considered before, but real estate rentals are a great way to make …

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risk management

Beginning Entrepreneurs Need to Start Mastering Risk Management

Our modern use of the word ‘entrepreneur’ dates back to the 16th century, from a French root enterprendre meaning ‘undertaker.’ Not the type who works funerals, but in the sense of “one who undertakes.” Specifically, entrepreneurs undertake being self-employed in the face of returns that aren’t guaranteed. Thus, for at least three hundred years, we’ve …

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pepsi

The Biggest Brand Reputation Lessons from Pepsi’s Worst Marketing Disaster

If there’s one thing people haven’t said about marketing, it’s the fact that it can fail spectacularly. The damage can be so significant it can hurt the business in so many ways. That’s why the company’s definition of marketing should go beyond press releases, publicity, and even brand building. It must also include brand reputation management …

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